EDIT is now officially one year old! We launched our new concept and company in late September 2023 with our online website, byedit.com, and our first boutique, an exciting metallic-sheened space in Dubai Mall. Since then, we’ve steadily expanded our presence, putting accessible style in the hands of more people with four new boutiques in Dubai Hills, City Centre Mall in Deira, Al Zahia Mall in Sharjah and Bawabat Al Sharq Mall, Abu Dhabi. Owning your Moment. How EDIT by Ahmed Seddiqi Began Sometimes a different moment calls on a different you. Sometimes you’ll want understated elegance. Sometimes a piece of bold, self-expression. Sometimes a bit of fun. And sometimes, something formal to honour a special occasion or celebrations. We’re here to help you express yourself at your very best, with a carefully selected range of high-quality, accessibly priced watches, jewellery and accessories. In keeping with our growing footprint, we now offer on-trend pieces from 26 leading lifestyle and fashion brands, ranging from active outdoor lifestyle, sports and cutting-edge streetwear brands like Adidas, U-boat, Alpina and Casio G-shock, to iconic fashion brands like DKNY, Diesel, GUESS, GC, Emporio Armani, Furla and the masterfully elevated pieces of Frederique Constant, Louis Erard, Charriol and many more. We’re also pleased to still represent West End Watch Company, the brand that Ahmed Seddiqi carried when he opened his first store in Bur Dubai. What’s next: Looking forward for EDIT In the months and years ahead, we look forward to offering inclusive, welcoming spaces where people can explore and express their style. With attentive service, express delivery, and a growing selection of trendy watches and accessories, we aim to meet diverse tastes and help everyone own their moment.
